Ubisoft extends partnership with Anzu for in-game advertisements
Be part of gaming leaders, alongside GamesBeat and Fb Gaming, for his or her 2nd Annual GamesBeat & Fb Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Be taught extra concerning the occasion.
Ubisoft and Anzu right now introduced they’re extending their partnership. The 2 corporations say they’ve discovered success with their advertisements in video games like Trackmania and Growtopia.
Anzu designed its in-game advertisements to look extra natural to customers. In Trackmania, for instance, they seem as billboards across the titular tracks. Anzu partnered with manufacturers like Samsung, Microsoft, and Vodafone on these advertisements.
Itamar Benedy, CEO of Anzu, stated in an announcement, “We’ve been on an unimaginable journey with Ubisoft. They had been one of many first huge studios to work with us on our PC providing after figuring out a chance to supply Trackmania followers a well-liked title, with in-game advertisements that not solely praise the gameplay however make it extra lifelike. We’re thrilled about extending our partnership, and we stay up for bringing our blended in-game advertisements to extra of Ubisoft’s premium titles.”
GamesBeat’s creed when overlaying the sport trade is “the place ardour meets enterprise.” What does this imply? We wish to let you know how the information issues to you — not simply as a decision-maker at a sport studio, but in addition as a fan of video games. Whether or not you learn our articles, hearken to our podcasts, or watch our movies, GamesBeat will allow you to study concerning the trade and revel in partaking with it.
How will you do this? Membership contains entry to:
- Newsletters, reminiscent of DeanBeat
- The fantastic, academic, and enjoyable audio system at our occasions
- Networking alternatives
- Particular members-only interviews, chats, and “open workplace” occasions with GamesBeat workers
- Chatting with group members, GamesBeat workers, and different friends in our Discord
- And possibly even a enjoyable prize or two
- Introductions to like-minded events
Turn out to be a member