Ubisoft extends partnership with Anzu for in-game advertisements

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Ubisoft and Anzu right now introduced they’re extending their partnership. The 2 corporations say they’ve discovered success with their advertisements in video games like Trackmania and Growtopia.

Anzu designed its in-game advertisements to look extra natural to customers. In Trackmania, for instance, they seem as billboards across the titular tracks. Anzu partnered with manufacturers like Samsung, Microsoft, and Vodafone on these advertisements.

Itamar Benedy, CEO of Anzu, stated in an announcement, “We’ve been on an unimaginable journey with Ubisoft. They had been one of many first huge studios to work with us on our PC providing after figuring out a chance to supply Trackmania followers a well-liked title, with in-game advertisements that not solely praise the gameplay however make it extra lifelike. We’re thrilled about extending our partnership, and we stay up for bringing our blended in-game advertisements to extra of Ubisoft’s premium titles.”

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