iOS 15 public beta arrives, Android App Bundles to interchange APKs, app client spend hits new document – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps the newest in cellular OS information, cellular purposes and the general app economic system.

The app business continues to develop, with a document 218 billion downloads and $143 billion in international client spend in 2020. Customers final 12 months additionally spent 3.5 trillion minutes utilizing apps on Android units alone. And within the U.S., app utilization surged forward of the time spent watching stay TV. Presently, the typical American watches 3.7 hours of stay TV per day, however now spends 4 hours per day on their cellular units.

Apps aren’t only a approach to go idle hours — they’re additionally an enormous enterprise. In 2019, mobile-first firms had a mixed $544 billion valuation, 6.5x greater than these with no cellular focus. In 2020, traders poured $73 billion in capital into cellular firms — a determine that’s up 27{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} year-over-year

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Android App Bundles at the moment are going to be required

This week Google introduced it would require new apps to be printed utilizing the Android App Bundle as of August 2021. The corporate first launched the Android App Bundle normal, which replaces the APK, in Could 2018 as a part of its trendy growth push. Since then, the vast majority of the highest 1,000 apps and video games have converted to AABs together with these from firms like Adobe, Duolingo. Gameloft, Netflix, reBus, Wet, and Twitter. As we speak, there are over 1 million apps utilizing AAB in manufacturing.

AABs clear up some issues with the growing older APK normal, notably round bigger apps and video games. With AABs, builders don’t must create an APK that comprises every part for each sort of Android machine. They provide a approach to shortly and extra effectively obtain the belongings wanted for a selected machine, and so they accomplish that in a method that focuses on getting the person or participant to the app or recreation’s content material as quick as potential.

However not everybody agrees the change is for the higher. Those that make the most of APK Internet hosting websites like APKMirror or APKPure to obtain and share apps fear that the shift to AAB is a approach to drive customers to make use of the Play Retailer as a substitute of options. In the meantime, Epic Video games founder and CEO Tim Sweeney — who’s taking over tech giants over their alleged app retailer monopolies with each lawsuits and lobbying — identified that the transfer away from the extra open APK normal is about locking customers into Google Play.

Shopper Spending on apps hits document $64.9B within the first half of the 12 months

Shopper spending in cellular apps hit a document $64.9 billion throughout the first half of 2021, in accordance with preliminary information from app retailer intelligence agency Sensor Tower. This determine represents a 24.8{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} improve in spending seen throughout each the App Retailer and Google Play, in contrast with the year-ago interval. However whereas business consultants imagine the accelerated shift to cellular fueled by the pandemic is a pattern that may proceed, it’s price noting that — regardless of the brand new document — the expansion charge for client spending has barely slowed, and the obtain development slowed extra dramatically.

From the primary half of 2019 to the primary half of 2020, client spending on cellular apps grew 28.4{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} from $40.5 billion to $52 billion, for comparability — slower than the 24.8{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} seen within the present interval.

Platforms: Apple

✨ Apple launched the general public betas of iOS 15, iPadOS 15 and watchOS 8. Though builders already had entry to early builds, this week was the primary time the general public may get their palms on Apple’s newest software program earlier than its official launch this fall. One of many greatest adjustments in iOS 15 is the addition of “Focus” modes that give customers extra management over when and who can hassle them with calls, texts and notifications throughout completely different contexts — like work, driving, sleeping, and extra. Customers can even achieve entry to SharePlay interactivity on FaceTime, iMessage enhancements, the flexibility to FaceTime with Android mates through internet hyperlinks, spatial audio, Dwell Textual content (which unlocks data out of your pictures), app privateness experiences, and upgrades to most of Apple’s core apps, and extra.

Platforms: Google

✨Google is implementing stronger safety measures on Google Play developer accounts in an try to crack down on spam and different malicious apps. Beforehand, the corporate required solely an e-mail and telephone quantity to create a Google Play developer account. Now it would require an account sort (private or group), a contact title and bodily tackle, and it’ll require builders to confirm their e-mail and telephone quantity. Google says the adjustments will enable it to higher talk with builders and can assist to “ensure that each account is created by an actual individual with actual contact particulars.” It’s additionally now mandating that customers of Google Play Console check in utilizing Google’s 2-Step Verification.

Samsung and Google previewed their wearable platform forward of the subsequent Galaxy Watch launch. The 2 firms agreed to accomplice on wearables so as to higher compete towards Apple Watch. At Cellular World Congress, Samsung confirmed off the primary machine to characteristic the One UI Watch person expertise and the brand new unified platform inbuilt partnership with Google.


Instagram provides a brand new characteristic that may enable companies within the U.S. to designate themselves as being Black-owned companies utilizing badges that seem on their profiles and on their product procuring pages. It could even be highlighted in locations just like the Store tab, to assist extra potential clients uncover the enterprise.

Walmart partnered with cellular couponing app Ibotta on a multi-year deal that may provide cash-back rewards to Walmart clients that shall be utilized on to clients’ Walmart accounts, the place they can be utilized for future purchases. The presents shall be made out there on and contained in the Walmart cellular app.

Following Apple and Google’s lead, Shopify dropped App Retailer commissions. Nevertheless, it’s dropping its lower to 0{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} for the primary million, after which will solely take a 15{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} fee on “marginal” income above that $1 million. The change may improve strain on different app shops to make additional changes to their fashions sooner or later.

Augmented Actuality

Rakuten Viber has partnered with Snap to deliver augmented actuality Lenses from Snapchat to its personal Viber calling and messaging app. The over 30 Lenses shall be constructed utilizing Snap’s artistic instruments, together with Bitmoji, Digital camera Package, and Artistic Package and can provide AR-enabled messaging and pictures to Viber’s customers. The deal is one other instance of how Snap is rising its licensing enterprise for its AR and inventive instruments alongside the event of its personal social app.

Google’s Arts & Tradition app created a brand new characteristic referred to as Artwork Filter that permits everybody to find out about vital items of artwork from around the globe and put themselves inside well-known work utilizing AR. Google talked this week about its work with MediaPipe to make the most of their face mesh and 3D face rework tech to create customized results for every of the artifacts chosen.


Venmo launched a brand new characteristic that permits customers so as to add a “good and companies” tag to funds despatched to non-public accounts to distinguish them from private transactions. The system is supposed to guard patrons and sellers, Venmo says. Consumers on these transactions shall be eligible for Venmo’s Buy Safety Program, however sellers are unable with the brand new charges related to the change as Venmo will now deduct 1.9{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of the transaction plus 10 cents from the cash despatched to the vendor.

Intuit-owned finance and budgeting app Mint added the flexibility to trace cryptocurrency investments throughout quite a lot of supported exchanges, together with Binance, BlockFi, Coinbase/Coinbase Professional, Gemini, Kraken, PayPal, and Robinhood. In consequence, the app shot to No. 12 total on the U.S. App Retailer on Wednesday and have become the No. 1 app within the Finance class, although it has since dropped in rating.


TikTok is increasing its max video size to three minutes, up from 60 seconds, after testing this characteristic publicly for a lot of months with a choose group of creators. The characteristic will enable for extra long-form video content material, probably making TikTok much more of a risk to YouTube.

Pinterest bans weight reduction adverts on its platform, changing into the primary main social platform to take this type of motion. The corporate says social media performs a task in selling dangerous magnificence requirements, and adverts that glorify weight reduction contribute to an increase in disordered consuming behaviors moderately than wholesome habits.

Instagram is creating its personal model of Twitter’s Tremendous Observe with “Unique Tales.” Instagram confirmed that the screenshots of an “Unique Tales” characteristic not too long ago circulated throughout social media are from an inside prototype that’s now in growth, however not but being publicly examined. The characteristic would enable creators to supply Tales that solely members (possible paying subscribers) would have the ability to see. These would seem on their profile in numerous colours and would show a message that their Story was just for members when others tried to view them. They is also saved as Highlights, and may’t be screenshot, in accordance with the leaks.

TikTok’s newest transparency report revealed the corporate eliminated 11,149,514 accounts in Q1 2021 for violating group pointers or phrases of service, which is fewer than 1{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of complete accounts. Of these removals, 7,263,952 had been accounts belonging to kids beneath 13.

Trump and Parler reportedly mentioned a deal that may transfer the majority of Trump’s social media presence to the right-wing Twitter different, in accordance with New York Journal. The deal would have seen Trump taking 40{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of Parler’s revenues had it gone by way of. Parler was okay with the rev share, however wouldn’t ban Trump’s critics from the app, which scuttled the deal, the report mentioned.

Instagram is testing a characteristic that may enable anybody to have the ability to share a hyperlink straight of their Tales by way of a linking sticker, which might work the identical method the swipe-up hyperlinks presently do. The corporate mentioned the take a look at is trying to perceive how many individuals would use hyperlinks, if out there.

Twitter supplied customers an opportunity to obtain certainly one of seven free NFTs this week, which had been minted on Rarible in editions of 20, making for 140 NFTs (get it?) in complete. The NFTs had been supplied to those that replied to a submit from the corporate’s fundamental Twitter account, and will sign Twitter’s plans to put money into making NFTs extra part of its platform sooner or later.


AT&T joined T-Cellular in switching its clients to make use of the Android Messages app as their default cellular messages app for each SMS and RCS companies, making Verizon the one U.S. provider that has not made a partnership cope with Google. RCS has loads of benefits over SMS, together with no character limits, the flexibility to ship bigger recordsdata, typing indicators, higher group chat, Wi-Fi assist and end-to-end encryption for one-on-one group chats. This makes it a extra compelling different to Apple’s iMessage, however it requires provider adoption.

Audio chat involves the office as Slack this week launched a brand new audio software referred to as Slack Huddles that permits customers to have real-time conversations with colleagues in Slack’s app as a substitute of typing. The corporate additionally supplied extra particulars about an upcoming characteristic that permits customers to go away video messages and it confirmed off an upgraded worker listing. The video messages software is being piloted whereas the listing is presently out there to a restricted variety of Enterprise + and Enterprise Grid clients.

The U.Ok. issued steering to messaging apps working within the nation to not use end-to-end encryption on kids’s accounts, asking firms to think about the dangers that e2e poses to youthful customers, because it makes it harder to determine unlawful and dangerous content material that takes place on non-public channels. A authorities spokesperson confused that there’s a approach to implement sturdy encryption in a method that’s in step with public security. Privateness activists disagree with this stance.

Telegram rolled out group video calls to its cellular and desktop apps after initially promising the characteristic was coming again in April 2020. The corporate says group video calls are restricted to as much as 30 individuals however it plans to extend that restrict sooner or later.

WhatsApp is testing a redesigned voice message characteristic that may present quick waveforms when the person is recording the message. After recording, the person can cease and hearken to their message earlier than sending it, too.


Courting app Bumble is planning to open its first cafe in New York later this month. The launch was initially deliberate for 2019, however was delayed because of the pandemic. The brand new venue, Bumble Brew, is being enabled by a partnership between the relationship app maker and Italian restaurant Pasquale Jones. Decked out in Bumble’s yellow, the brand new cafe will open subsequent to the restaurant, to supply a spot for daters to satisfy for both espresso, cocktails or a meal.

Streaming & Leisure

Netflix customers on Android units will now have the ability to begin streaming titles which have solely partially downloaded, which may assist in the situation the place you’ve forgotten to obtain your favourite reveals earlier than boarding a aircraft. Earlier than, till the obtain accomplished, you couldn’t watch any portion of the video in any respect.

Chinese language TikTok rival Kuaishou and Tencent acquired the short-form rights to the upcoming Tokyo and 2022 Beijing Winter Olympics from state broadcaster CCTV. This makes the app the primary short-form and livestreaming platform globally to change into an official broadcaster of the Olympics.

Amazon Music Limitless is giving subscribers as much as six months of Disney+ free of charge (or three for present subscribers). Disney’s isn’t the primary to bundle a streaming cope with music. Hulu and Spotify had as soon as accomplished the identical.

Spotify launched its Spotify Viewers Community advert market to advertisers and Megaphone publishers in Australia, Canada and the U.Ok., following its U.S. launch in February. {The marketplace} lets advertisers purchase audio adverts on and off the Spotify platform.


Microsoft’s Xbox division introduced the growth of its Designed for Xbox cellular gaming equipment to iOS alongside the launch of the Xbox Cloud Gaming beta changing into out there to Xbox Sport Go Final members on Home windows 10 PCs and Apple telephones and tablets through the online browser at

As a part of the equipment program growth, the Spine cellular controller joined the Designed for Xbox household with the Spine One for Xbox, which helps all iPhones operating iOS 13 or later. It additionally added OtterBox Energy Swap Controller Batteries, a battery pack appropriate with Xbox consoles, Android and iPhone units.

Well being & Health

Google introduced this week an replace to its Passes API which is able to enable builders to construct performance into their web sites and apps to export COVID-19 take a look at and vaccination information to a digital format that may be saved both within the Google Pay app or straight on the customers homescreen as a shortcut. The API will solely be open to builders at healthcare organizations, authorities businesses, and different organizations approved by public well being authorities, initially within the U.S.


App Annie spots indicators of a pandemic restoration in its Q2 2021 report, noting specifically a rebound in journey apps. The agency discovered that month-to-month hours spent in Journey and Navigations apps are on an upward pattern in markets just like the U.S. and the U.Ok., the place the rollout of vaccinations has been sturdy. South Korea is seeing a good higher restoration, as time spent in journey apps has surpassed pre-pandemic ranges. Journey apps in Brazil, France and India, nevertheless, haven’t but reached pre-pandemic ranges.


Alphabet’s Wing launched a free app within the U.S. referred to as OpenSky geared toward each industrial and leisure drone pilots. The app reveals pilots the place it’s okay to fly utilizing color-coded maps with greens, yellows and reds. It additionally permits pilots to submit requests to fly in managed airspaces and obtain close to real-time authorizations. This characteristic works in lots of of airspaces. The app had beforehand been out there in Australia solely.


Fb is launching an academic app referred to as Sabee in Nigeria, which is the primary of the corporate’s new efforts to extra straight goal the nation, and ultimately, the African continent, with new cellular merchandise. The app is being printed by the corporate’s NPE Staff, an inside R&D incubator, which had centered on new social experiences till now.

Safety & Privateness

Twitter users now have the option to make use of safety keys as their solely type of two-factor authentication (2FA), which the corporate notes is the simplest approach to hold your Twitter account safe. Twitter has supplied the choice to make use of safety keys as certainly one of its 2FA choices since 2018. Nevertheless, this preliminary assist solely labored for, not the cellular app, and required customers to have one other type of 2FA enabled, too.

💰 Tapcart, a “Shopify for cellular apps,” raises $50 million Sequence B led by Left Lane Capital. The corporate presents a drag-and-drop builder that permits anybody to create a cellular app for his or her present Shopify retailer and talk with clients through push. Shopify was among the many collaborating traders.

💰 BreezoMeter, an iPhone app that measures air high quality, raises a $30 million Sequence C led by Fortissimo Capital, bringing its complete elevate thus far to $45 million. The corporate makes use of AI and machine studying to collect and perceive information from a number of sources, together with greater than 47,000 sensors worldwide.

💰Istanbul-based Dream Video games raised $155 million Sequence at a $1 billion valuation in a spherical co-led by Index Ventures and Makers Fund. The cellular puzzle recreation developer is greatest recognized for Royal Match, which has 6M MAUs and $20M/month in income.

💰Apple and Snap accomplice Jigspace, “the Canva for 3D,” raised $4.7 million Sequence A in a spherical led by Rampersand. The free JigSpace app lets anybody mix presets and templates of 3D-modeled objects to create their very own “Jigs” (fashions). The app has over 4 million customers on the App Retailer.

💰South Korea edtech app maker Mathpresso raised $50 million in Sequence C funding from GGV Capital, Yellowdog, Goodwater Capital, and KDB. The service is utilized by over 9.8M customers

📈 Robinhood recordsdata for its IPO. Earlier within the week, Robinhood agreed to pay $70 million in fines and restitution as a part of its settlement with the Monetary Business Regulatory Authority over offering clients with “false or deceptive data. The SEC, nevertheless, continues to be investigating the buying and selling halt associated to GameStop and different meme shares. Robinhood has 18M accounts and $80B in belongings. It can commerce beneath “HOOD” on the Nasdaq.

💰 Ladies’s social networking app Peanut launches a microfund referred to as StartHER to start investing in early, pre-seed stage startups led by girls or different traditionally excluded teams.

🤝 Social media app LYKA, centered on Southeast Asia, inked a cope with music-streaming expertise firm Tuned International to combine an immersive music-streaming service straight inside its app. The partnership will enable LYKA to offer on-demand streaming of music, video, and podcasts to the app’s customers.

📈 Chinese language m-commerce app Dingdong made a small achieve throughout this week’s IPO, with shares that closed at $23.52, up 2 cents from its provide value, on its first day of buying and selling. The app permits clients to purchase contemporary produce, meat, seafood and different every day requirements.

💰 Vietnamese funding app Infina raised $2 million in seed funding for its Robinhood-like app launched in January 2021, which now has some 500,000 buying and selling accounts.

🤝 Gaming chat app Discord acquired AR startup Ubiquity6, which had raised $37.5 million in funding from high traders together with Benchmark, First Spherical, Kleiner Perkins and Google’s Gradient Ventures. The startup had not too long ago deserted a few of its initiatives, indicating it might have been struggling to search out traction. Deal phrases weren’t disclosed.

📈 Edtech unicorn Duolingo filed to go public following 129{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} income development in 2020. The 400-person firm had $161.7 million in income in 2020 and had not too long ago turned worthwhile.

💰 Household app Life360 introduced a $2.1 million funding spherical from celebs and influencers who will now assist to advise the corporate on new options and assist with product advertising and marketing. The spherical was led by Bryant Stibel, the agency co-founded by the late Kobe Bryant and enterprise accomplice Jeff Stibel. Different traders included Vanessa Bryant, Joanna and Chip Gaines, Tony Hawk, Chris and Jada Paul, TikTok influencer Billy Perry, and Nicole and Michael Phelps. Life360 presently trades on the ASX.

💰Age of Studying, the creator of childhood schooling app ABCmouse, raised $300 million in a brand new spherical of funding led by TPG. The brand new funding greater than doubled the corporate’s valuation to $3 billion. The corporate says it would use the funds to speed up worldwide growth and the event of its subsequent era of apps.

💰Train and company wellness app Gympass raised $220 million in Sequence E funding. The Brazil-based app noticed a document 4 million month-to-month check-ins throughout its community of greater than 50,000 international companions in Could.

💰Digital greeting card app Givingli raised $3 million in seed funding in a spherical led by Reddit co-founder Alexis Ohanian’s Seven Seven Six. The app goals to modernize the digital greeting card enterprise for Gen Z customers and monetizes by way of a $3.99 per thirty days premium subscription and reward card gross sales. Snap additionally invested within the spherical after earlier partnering with the startup on a Snap Mini app.

💰Buzzer, a stay sports activities app, raised $20 million in Sequence A funding from quite a lot of sports activities and leisure backers, together with Michael Jordan, Naomi Osaka, Patrick Mahomes and others.


Picture Credit: Brickit

The brand new Brickit cellular app is a Lego fan’s dream and a powerful use of laptop imaginative and prescient expertise. The app is ready to shortly analyze a pile of Legos to determine which bricks you’ve in your assortment. It then serves up some initiatives the place you’ve all, or no less than most of, the bricks you must construct. The method may be very quick, too — the app is sensible of lots of of bricks in your pile inside simply seconds. Brickit doesn’t come from Lego straight, nevertheless, which limits a few of its capabilities by way of integrating with Lego’s bigger library of directions. However, in time, it would possible generate some information on the Lego collections customers have at residence which may make it an fascinating acquisition goal for Lego, along with the tech itself.

Three Weeks with iOS and iPadOS 15: Foundational Updates by Federico Viticci for iMore. An important in-depth evaluation and evaluation of what’s new with Apple’s newest software program replace.



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