Hangry, an Indonesian cloud kitchen startup with plans to grow to be a world F&B firm, closes $13M Sequence A – TechCrunch

Hangry, an Indonesian cloud kitchen startup that wishes to grow to be a world meals and beverage firm, has raised a $13 million Sequence A. The spherical was led by returning investor Alpha JWC Ventures, and included participation from Atlas Pacific Capital, Salt Ventures and Heyokha Brothers. It is going to be used to extend the variety of Hangry’s retailers in Indonesia, together with launching its first dine-in eating places, over the subsequent two years earlier than it enters different nations.

Together with a earlier spherical of $3 million from Alpha JWC and Sequoia Capital’s Surge program, Hangry’s Sequence A brings its whole funding to $16 million. It presently operates about 40 cloud kitchens in Higher Jakarta and Bandung, 34 of which launched in 2020. Hangry plans to develop its whole retailers to greater than 120 this yr, together with dine-in eating places.

Based in 2019 by Abraham Viktor, Robin Tan and Andreas Resha, Hangry is a part of Indonesia’s burgeoning cloud kitchen trade. Tech giants Seize and Gojek each function networks of cloud kitchens which are built-in with their meals supply providers, whereas different startups within the house embrace Everplate and Yummy.

One of many important methods Hangry units itself aside is by focusing by itself manufacturers, as a substitute of offering kitchen services and providers to eating places and different third-party purchasers. Hangry presently has 4 manufacturers, together with Indonesian hen dishes (Ayam Koplo) and Japanese meals (San Gyu), that price about 15,000 to 70,000 IDR per portion (or about $1 to $6 USD). Its meals might be ordered via Hangry’s personal app, plus GrabFood, GoFood and ShopeeFood.

“Provided that Hangry has developed an intensive cloud kitchen community throughout Indonesia, we naturally would have curiosity from different manufacturers to leverage our networks,” chief govt officer Viktor instructed TechCrunch. “Nevertheless, our focus is to develop our manufacturers since our manufacturers are quickly rising in recognition in Indonesia and require all kitchen sources that they should notice their full potential.”

Offering meals deliveries helped Hangry develop throughout COVID-19 lockdowns and social distancing, however so as to grow to be a world model inside a decade, it must function in a number of channels, he added.

“We knew that we’ll someday should serve prospects in all channels, together with dine in,” mentioned Viktor. “We began the exhausting approach, doing delivery-first enterprise, the place we confronted the challenges surrounding ensuring our meals nonetheless tastes good when it reaches prospects’ houses. Now we really feel able to serve our prospects in our restaurant premises. Our dine-in idea is an enlargement of all the things we’ve carried out in supply channels.”

In a press assertion, Alpha JWC Ventures accomplice Eko Kurniadi mentioned, “Within the span of 1.5 years, [Hangry] launched a number of manufacturers throughout myriad tastes and classes, and nearly all of them are amongst the perfect sellers checklist with superior rankings in a number of platforms, tangible examples of product-market match. That is solely the start and we are able to already foresee their development to be a prime native F&B model within the nation.”