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E3 Rewind: Nintendo’s boring and weird E3 2008

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In 2008, Nintendo was on prime. The DS and Wii have been big hits. The corporate had developed a brand new technique that focused audiences that weren’t a part of the core gaming demographic. Successes like Wii Sports activities and Wii Match confirmed the viability of that plan.

However at E3 that 12 months, Nintendo displayed the primary indicators of decline. The corporate miscalculated, leaning into its blue ocean technique and displaying off a extra informal lineup of video games whereas retaining Mario and Zelda away from the proceedings.

The consequence was a weird present. Nintendo opened with a Shaun White snowboarding recreation that used the Wii Steadiness Board peripheral and ended with Wii Music, perhaps considered one of Nintendo’s worst first-party video games ever. The occasion did nothing to excite followers.

Jeff Grubb and I made a decision to look at this present once more, nearly 13 years after it first aired. We attempt to make sense of Nintendo’s technique and have just a few good laughs on the firm’s expense, particularly throughout that closing Wii Music “live performance.” You would see how this might be the corporate that will ultimately launch a flop just like the Wii U.


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