Automated gross sales fee platform Spiff secures $46M

Spiff, an automatic commissions platform for companies, at the moment introduced it has raised $46 million in a sequence B spherical of funding from Lightspeed Ventures Companions, Salesforce Ventures, Stripes, and Norwest Enterprise Companions.

Based out of Sandy, Utah, in 2017, Spiff is one in all a number of platforms designed to automate gross sales fee funds, a problem that’s “magnified” in enterprises that must cope with myriad complexities equivalent to geographical unfold and a large number of fee plan constructions, in keeping with Spiff.

The way it works

Firms join Spiff to their buyer relationship administration (CRM) platform, enterprise intelligence (BI) instruments, or accounting and cost programs to routinely glean real-time gross sales knowledge. Whereas its pre-built integrations embrace the likes of Salesforce, Looker, Snowflake, Quickbooks, and Stripe, the corporate additionally follows an API-first philosophy which opens issues to simply about any knowledge conduit.

It’s value noting that Spiff additionally just lately introduced a tie-up with Netsuite, Oracle’s suite of enterprise administration instruments spanning enterprise useful resource planning (ERP), CRM and extra.

“If you consider commissions, it sits on the middle of CRM, ERP, HRIS, BI, and knowledge lake programs,” Spiff founder and CEO Jeron Paul advised VentureBeat. “These aren’t ‘Excel-oriented’ programs. These are object-oriented programs. So Spiff is completely positioned to hook up with these programs, remodel the info utilizing Excel-like syntax to attain advanced mathematical and logical modeling, and automate processes.”

Via the no-code Spiff fee designer dashboard, corporations can mix guidelines, variables, and circumstances round fee funds, in order that when an worker meets sure pre-set standards, they routinely obtain their dues. This could help any variety of fee constructions, together with deal splits, ramps, and group roll-ups.

Managers can assign or un-assign gross sales reps to fee plans, with Spiff routinely adjusting the fee payable primarily based on the dates they had been assigned to a deal.

The Salesforce issue

Including Salesforce to its roster of traders is especially notable, given that nearly 70{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of Spiff’s prospects use Salesforce as their CRM. And alongside at the moment’s funding, Spiff additionally introduced that it has launched a brand new Spiff iframe for Salesforce.com, enabling prospects to see their commissions and calculations with out leaving the CRM.

Above: Spiff Salesforce iframe

Spiff has now raised round $60 million since its inception, and whereas its newest sequence B spherical ushered in some notable VC backers, it additionally attracted particular person traders together with UiPath CEO Daniel Dines and Alteryx CEO Mark Anderson.

With its newest money injection, Paul mentioned that the corporate is prioritizing street map objects that “put belief again into motivational compensation,” together with including new gross sales efficiency administration performance and making its core designer product “extra highly effective and simpler to make use of.” Different investments will embrace machine studying, gross sales forecasting and planning integrations, rolling out deeper integrations with payroll, and extra.

The increase additionally comes shortly after rival CaptivateIQ additionally raised $46 million, suggesting that there’s massive demand for know-how to assist corporations handle their commissions.

“So far as what’s driving investor curiosity, it’s a mix of things — it’s a big market that desperately wants innovation with numerous old-school legacy distributors,” Paul mentioned. “Commissions characterize 10{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of the everyday firm’s funds, and funding in gross sales reps stays among the finest methods to develop income. So there’s little doubt gross sales commissions are a crucial space to get proper. So many finance individuals are pulling their hair out with manually intensive, error-prone processes that find yourself demotivating gross sales groups.”