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Turning AI into your customer experience ally
It’s one thing to know whether an individual customer is intrigued by a new mattress or considering a replacement for their sofa’s throw pillows; it’s another to know to how to move these people to go ahead and make a purchase. When deployed strategically, artificial intelligence (AI) can be a marketer’s trusted customer experience ally—transforming customer data into actionable insights and creating new opportunities for personalization at scale. On the other hand, when AI is viewed as merely a quick fix, its haphazard deployment at best can amount to a missed opportunity and at worse undermine trust with an organization’s … Read More
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Microsoft-Activision deal gives merger speculators a new darling
Microsoft logo is seen on a smartphone placed on displayed Activision Blizzard logo in this illustration taken January 18, 2022. REUTERS/Dado Ruvic/Illustration Hedge funds, which make profits by speculating on precarious takeovers, got a treat this week when Microsoft Corp (MSFT.O) agreed to buy “call of duty” maker Activision Blizzard (ATVI.O) for US$68.7 billion dollars in cash. The transaction requires antitrust laws. Approved in the United States and other major jurisdictions, including the European Union and China. It comes at a time when President Joe Biden’s administration is taking a closer look at large mergers, blaming some of them for … Read More
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