What your business needs to know about CPRA

After achieving a narrower than expected mandate of 56% on November 3, the California Privacy Rights Act (CPRA) has now passed. This new act overhauls the preexisting California Consumer Privacy Act (CCPA) and is a landmark moment for consumer privacy.

In essence, the CPRA closes some potential loopholes in the CCPA – but the changes are not uniformly more stringent for businesses (as I’ll show in a moment). It also moves California’s data protection laws closer to the EU’s GDPR standard. When the CPRA becomes legally enforceable in 2023, California residents will have a right to know where, when, and

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