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    Apple’s ‘privacy’ changes undermine international advertising best practices

    Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include ads.txt, app-ads.txt, sellers.json, the GDPR Transparency and Consent Framework (TCF), and the Open Measurement SDK. Each of these solutions was created to help standardize marketing practices around the world. And in doing so, the IAB managed to help simplify digital advertising processes while making them more open and transparent to all parties. Privacy … Read More

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  • News

    Facebook names VP of product growth Alex Schultz as new CMO – TechCrunch

    To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to “dedicate 100{69439eabc38bbe67fb47fc503d1b0f790fcef507f9cafca8a4ef4fbfe163a7c5} of my time to diversity, inclusion and equity.” In his Facebook post, Schultz said he planned to bring “experience … Read More

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