Many publishers are centered on changing guests to subscribers, however there’s one other vital bracket: individuals who need to view a premium article or video, however not sufficient to enroll in a subscription. Fewcents, a Singapore-based fintech startup that permits publishers to take “micropayments” for particular person items of content material, introduced at present it has raised $1.6 million in seed funding.
Fewcents can be utilized to monetize articles, video and podcasts. It accepts 50 currencies and is supposed to function a complementary stream of income to ads and subscriptions. Its present shoppers embrace India’s Dainik Jagran, which has a readership of 55 million; Indonesian information web site DailySocial; and streaming video web site Dailymotion. The corporate, which monetizes by sharing income with digital publishers, additionally struck a partnership with Jnomics Media to broaden in Europe.
M Enterprise Companions and Hustle Fund participated within the spherical, in addition to angel traders from a few of the prime fintech, adtech and media corporations: Koh Boon Hwee (fomer chairman of DBS Financial institution); Kenneth Bishop (former managing director of Southeast Asia at Fb); Jeremy Butteriss (head of partnerships at Stripe); Shiv Choudhury (accomplice and managing director of the Boston Consulting Group); Francesco Alberti (former APAC regional gross sales director for Bloomberg Media Distribution); Lisa Gokongwei-Cheng (Summit Media president); Prantik Mazumdar (Dentsu managing director), Saurabh Mittal (Mission Holdings chairman and founder) and Nitesh Kripalani (former director and nation head of Amazon Video India).
Fewcents was launched final 12 months by Abhishek Dadoo and Dushyant Khare (pictured above). Dadoo’s earlier startup Shoffr, an online-to-offline attribution platform, was acquired by Affle in 2019. Khare spent 12 years working at Google, together with as director of strategic partnerships in Southeast Asia and India.
In an e mail, Dadoo and Khare informed TechCrunch that only one% to five% of publishers’ lively customers are keen to decide to a month-to-month subscription. The bulk are informal or referred customers, and publishers depend on promoting to monetize that visitors.
Content material creators are experimenting with micropayments, and different companies embrace Flattr, which permits folks to make one-time contributions and Axate’s pay-per-article instruments. However publishers nonetheless debate how efficient the mannequin is and final 12 months, TechCrunch reported that Google determined to not launch a tipping function for websites.
To efficiently implement a pay-per-content mannequin, publishers not solely want to supply compelling content material, but additionally make it extraordinarily straightforward for folks to pay for it. For Fewcents, this implies fixing three key challenges, Dadoo and Khare stated. First, they should create a ubiquitous platform, since informal customers received’t need to enroll in a brand new service each time they go to one other web site. It additionally wants to just accept cross-border funds in native foreign money utilizing the most well-liked fee strategies, like digital wallets. And publishers want to have the ability to handle digital rights, like how lengthy somebody has entry to content material.
Publishers additionally want to find out worth factors that received’t flip away consumers, however will generate substantial sufficient income. Fewcents presently makes use of present visitors information to manually worth every bit of content material. “Based mostly on the supply-demand curve inside every geography, we retroactively change the value to get the most effective income outcomes,” Dadoo stated. “Nonetheless, as we develop our AI algorithms, the intent is to dynamically recommend the pricing relying on the geography and the semantics of the content material.”
Khare stated that by unbundling content material, Fewcents also can present deeper information than pageviews, serving to them perceive the preferences of particular markets and consumer segments, and develop custom-made “micro-bundles.” He added that Fewcents’ aim is to have the ability to routinely suggest custom-made content material bundles for every consumer.