Amazon, in its ever-growing want to grow to be an excellent app in India, is testing a brand new class to influence customers to spend extra time on the buying service: Function articles.
The American e-commerce large has quietly launched “Featured Articles” on its buying app and web site in India that showcases characteristic articles, commentary and evaluation on a wide-range of matters together with politics, governance, leisure, sports activities, enterprise, finance, well being, health, books, and meals. The articles are sourced from a number of massive native media homes and magazines.
A few of these articles are “solely” accessible on Amazon, the corporate says on the web site. To drive engagement, Amazon can be sending notifications to some Kindle customers.
The most recent addition, which was noticed and shared with TechCrunch by Himanshu Gupta, comes days after Amazon launched a free video streaming service inside the buying app within the South Asian nation.
An Amazon spokesperson confirmed the brand new characteristic to TechCrunch, including, “we stay centered on creating new and fascinating experiences for our prospects and as a part of this endeavour, we’ve got been testing a brand new service that brings articles on totally different matters like present affairs, books, enterprise, leisure, sports activities and way of life amongst others for readers.”
This isn’t the primary time Amazon has explored integrating some studying materials to its buying service in India. In 2018, Amazon India began to characteristic some gadget opinions and listicles, sourced from native media homes.