PUBG keeps winning the influencer battle royale

As esports gain momentum and continues to increase audience sizes, brands are leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?

This article is part of our series leveraging influencer marketing platform CreatorIQ’s Share of Influence report, which reveals the global gaming brands that are capturing attention and gaining — or losing — influence each month. CreatorIQ processes tens of millions of creators and billions of posts to generate Share of Influence (SOI) reports, which consider the volume of creator activity, the realness of

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