Companies have long embraced job ‘ownership,’ but there’s a better model

“Who owns the Refund Processing for American Builders?” Jane came rushing to my desk on a rainy January afternoon with a look of urgency. Our office was always bustling with engineers, product managers, and business development folks hustling to create something new. “Well, you know how I feel about ‘ownership’… what problem are we trying to solve?” I replied. Jane knew the drill but still couldn’t break the habit, having spent 10 years working with product owners in companies like Twitter and Google, and two smaller startups in the gaming industry. It took us 10 minutes to understand the issue

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