It helps that they are visually more layered and interesting than Google Docs. The strength of Google Docs lies in how simple they are to navigate (if you’ve ever used a word processor, you can manage a Google Doc). But Carrd offers the (restricted) creative potential of web page design. “Carrds are a whole lot easier for the creator—they’re a fairly clean, straightforward, nice-looking product that on any other format, like WordPress, would take a lot of effort,” says Gibson.
That ease means that creators often have multiple Carrds under their belt, creating a sub-economy of design tips and art.