Late News

Why to choose 3D for your next virtual event

I love events and have spent the last several years traveling to support and speak at many different industry events.  At their core, they’re all about creating memorable experiences and bringing together communities to learn, network, and build relationships.

Over the last few months, with work-from-home orders preventing in-person collaboration, we’re all more hungry for connection than ever. Webinar attendance has spiked around the globe, and systems have crashed trying to handle the throngs of online attendees to first-time virtual events.

With so many events going virtual and Zoom fatigue becoming the norm, we’re now seeing event organizers push past traditional 2D platforms such as On24, Microsoft Teams and Zoom in an effort to provide fuller immersion and engagement. The tools they’re using fit into two categories. I call them 2.5D and 3D.

The 2.5D platforms provide interfaces that mimic real-world environments complete with stock people or avatars. They are a step above the Zoom’s of the world but ultimately fail to pay off the promise of an immersive environment. They aren’t avatar driven and are simply a more interesting looking skin for 2D content. Some examples of these types of platforms include vFairs and MeetYoo.

Surprisingly, these platforms tend to be more expensive than the newer, 3D platforms that are currently emerging within the virtual event software space. vFairs starts at $8K per event and goes up from there, and many 2D and 2.5D platforms don’t offer “one and done” pricing; instead you need to enter into an annual contract in the tens of thousands of dollars.

Above: This vFairs screenshot is an example of 2.5D, a static, representation of a 3D space that houses 2D content. It provides no mobility, avatar control or other 3D functionality.

Not your mother’s 3D

3D platforms on the other hand, offer true